Xerox Corporation is about to launch a new line of copiers are made mostly from recycled or refurbished parts. Despite this reclaimed content, the company intends to position the car as "new". The move is a response to the growing pressure on the environment in Western Europe and in the world. The challenge is to bring a new line to the market, especially with regard to pricing and promotion. "Hide
by Jeffrey F. Rayport, Joep Vanthiel Source: Harvard Business School 31 pages. Publication Date: June 29, 1994. Prod. #: 594047-PDF-ENG
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