Saturn was the General Motors (GM) response to the dominance of Japanese companies small car market in the mid-1980s. In three and a half years since it was first off the line sedan, the Saturn Corporation have accumulated an impressive list of achievements. In April 1994, the management of Saturn team met with the leadership of GM, to discuss the business plan of the subsidiary. As president of Saturn affect the future of the company and his experience at GM, he was sure that the Executive Committee approve the extension if the Saturn team showed that it achieved a stable position. Illustrates the strategic analysis of sustainable competitive advantage. "Hide
by Anita M. McGahan, Greg Keller Source: Harvard Business School 24 pages. Publication Date: August 18, 1994. Prod. #: 795010-PDF-ENG
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