Proctor and Gamble: Managing With Business Analytics Case Study Help
Question 2
The P&G Analytics Program is designed to meet marketing requirements. It is a tool that helps to improve sales and customer retention through improved ROI.
Toolset: The P&G Toolset helps support the businesses to understand how customers perceive their needs. This is done by understanding the responses received by the organization based on the KPIs that they use on a daily basis. This helps determine the appropriate action and the underlying cause of the problem. . This is the platform that can be customized and used by the clients as they work on improving their business processes. This platform consists of the Dashboard, Chat Room, Simultaneous Translation, and Text to Speech tool. The P&G Toolset is designed to address the different requirements of the customers. This toolset is used to provide insight on the various parts of the customers' mind. It can be used to understand the different types of customers, identify the most common problems, and create a database on the reasons why these problems exist in the first place.
Dataset: The P&G Dataset is divided into different categories. Each dataset is designed to provide critical information on how the customers will react to different messages of a similar nature. The different features and uses of each data are designed to address the different needs of the client and the business itself. The P&G Dataset is a set of modules that can be used to support the P&G Dataset. This is a database that comes with various features and sub-modules. It provides information on how the customers react to the various messaging on different channels.
Mindset: The P&G Mindset is designed to track changes in the users' beliefs. These beliefs are found in the way they think and respond to their actions. The outcome is tracked through the areas of product and service improvement and development. The P&G Attitude is designed to address the different attitudes of the customers. This is used to understand the different views that the customers have and how these views can be captured and translated into a way to better serve the customers. This is also used to determine the different customer problems and how the problem can be solved. The P&G Mindset is designed to monitor the customers' mindset and provides different methods of converting this mindset into data. It also helps analyze how customers work with the product and what the customers think about the product. This tool set provides information about the different modes of the customers' thinking, behavior, and reactions.
Skillset: It is used to support the P&G Toolset. It utilizes the user identities and provide different forms of data on a regular basis. The Database contains the different forms of data, which help support and prioritize the activities of the client and the business itself. It is using to capture the opinions and ideas of the customers and is based on the attitude of the customers. The attitude is the basis of every business, and the P&G Attitude is the foundation of the P&G Analytics Program.
Conclusion
An important part of building a successful marketing campaign is to build an understanding of how customers respond to new product introductions. Effective systems require continuous evaluation and measurement of customer responses. For this reason, it is imperative that the evaluation process and metrics are of high quality. The evaluation should be able to measure the effectiveness of a specific campaign, and the response to an existing one. The tools and software in the P&G Analytics program are organized around the framework of a Skillset. This includes a database, a set of predefined skills, and tools to monitor performance and progress. Skillset are customized to suit a particular organization's needs......................................
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