Lifetime historical continuity was publisher of the book, selling 20-volume series of books through direct mail. Now, however, the music and video / TV divisions were added, and the general manager is trying to develop a strategy that will align units to enable them to produce multimedia products. There is also an immediate decision facing the CEO of advertising a new book and series, and points to the division leaders on how to build and develop the creative processes of the business. "Hide
by David Garvin, Jonathan West Source: Harvard Business School 21 pages. Publication Date: September 7, 1994. Prod. #: 395012-PDF-ENG
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