YouTube for Brands Case Study Help
Step 6: Implementation.
As YouTube includes video and on-video advertisement. Video format ads are non-skip-able and skip-able. In 5 seconds of the skip-able ads, the brand can communicate with the target audience. Moreover, video blogs and other types of channels are also a better option for YouTube marketing. Report on the use of YouTube says that Top 100 global brands used YouTube marketing, and the most successful brands produced videos on a continuous basis, with leading brands producing as many as 500 videos per month. Brands with more views produced more videos. Social media (Facebook, Twitter or LinkedIn) will help as well.
Step 7: Evaluation and Control.
Brands and businesses are less interested to invest in YouTube’s online marketing software, because they want to be “brand safe”. Advertisers buy airtime from TV networks to advertise nationally and locally in order to advertise regionally via media departments, which gives them the time of ads like 15, 30 or 60 seconds, but because of skipping option only 10% of the ads are completely viewed. This problem can be controlled ifan attractive advertisement strategyis implemented by the major marketers and more views and liked videos reward are given by YouTube.
Exhibits
Exhibit 1: SWOT Analysis
| Strengths | Weaknesses |
| Strong distribution network. Strong Brand Portfolio. | Profitability ratio below industrial averages. More investment in new brands. |
| Opportunities | Threats |
| New customers from online channels. Less costs require. | Intense competition, laws and fluctuations. |
Exhibit 2: Evaluation of Alternatives
| Alternative | Pros | Cons |
| Alternative 1 | Free of charge for individuals. Anyone can upload videos. | Limited success options because of the competition. |
| Alternative 2 | Free and offers corporate brandings. | Less percentage of videos are hosted by largest brands |
| Alternative 3 | Customize features and unique channel layout | It requires to purchase brand channels. |
| Alternative 4 | It is hosted by YouTube itself. | Financial supporting has stopped. |
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