Jolson Automotive Hoist: The Market-Entry Decision Case Study Analysis
Place
Jolson might adapt the same strategy for distribution of the products with which it distributes its products in Canada and the US market, which will help in maximizing its sales.
Promotion
The Bar Maisse sales force will be tasked with educating the market about this lift new to the EU market. The company will promote its product through TV shows, news paper and magazines. The company will also promote its products with the purchase of small ads.
5Cs of Marketing
Customer
The Jolson Company tries to satisfy its whole customer base line. It does not just focus on premium customers only. The company provides good quality of product to its entire customer baseline.
Company
They company tries to meet will the requirements of the customers, but it also faces many challenges, such as: increase in cost of products, lack of material and much more.(unknown, 2019)
Competition
The industry in which Jolson operates, has high amount of competition. There is low amount of threat for new entrants, but the existing companies possess many yearsof market experience and knowledge to grab the market share.(unknown, 2019)
Collaboration
The company can collaborate with Bar Maisse, to expand its market share and reduce the risk rate or delay in supply of the material.
Context
The context of the industry where Jolson operatesis discussed in Pestle Analysis:(unknown, 2019)
Portal 5 force Model
New entrant
The new entrants will face huge amount of barriers in the market. They would require huge amount of investment to make an entry. This is capital intensive industry and after investing a huge amount; the new entrant should be well-aware of the market. Without both of them, the investor will face huge loss incurrence.
Substitute Threat
The threat of substitute is very low. There is no substitute for automobile industry. The customers might change their mind and switch to another company, but not for another product. They are limited to buy the same product.
Competitive Rivalry
The competitive Rivalry is moderate to low. There are only a few companies in the market with vast experience and market shares, such as:General Motors, Tesla and Toyota etc.
Customers bargaining power
The bargaining power of customers is low. In automobile industry the competition is low. The customers are not entertained by most of the companies. They have no control over cost. So, the bargaining power of the customer is low.
Suppliers Bargaining Power
The supplier bargaining is moderate. They don’t have that much control over the price. The companies have many suppliers in the market, which they can easily purchase from. So, the bargaining power of suppliers is low.
Recommendation
Jolson automotive should adopt the alternative no. 2, and have a joint venture with Bar Maisse. They both will share the whole risk and return. Jolson will be free from manufacturing duties, as the entire process will be operated by Bar Maisse. Jolson can learn more about the market. Jolson’s lack of market knowledge is the threat in otheralternatives, which could result in failure...................................
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