Midterm Harvard Case Solution & Analysis

Midterm Case Study Help

Part A

Corporate purpose is the initial part of each sustainability program and a global phenomenon. (Mayer, 2020) Most of the companies work to make money or to maximize their profits, and some operate for the welfare of the state, like NGOs. This has made different aims, together with sustainability, secondary and cuts loose a company’s essential mission. The corporate purpose helps in developing a successful and sustainability program. It helps the company to utilize its resources to help it maintain a successfully sustainable program.

Companies are willing to achieve a goal like reducing the use of carbon footprint and waste, to be ecofriendly and perform well when sustainability is the main achievement. (Christian Blanco, 2017)They train their employees accordingly. They need to work according to the core principles of the organization, to achieve their goal and sustainability in the company. Proper mentorship should be given to achieve environmental and social integrity. The environment-friendly product should be produced that will attract the customers, and boost the company’s revenue.

Part B

Unilever has been continuously introducing and launching environment-friendly products throughout its history being ranked first on the Dow Jones Sustainability Indexes in the food and beverage industry. (Michael E. Porter, 2017)This is the main driver that takes the company towards an entirely new level of success. The company’s revenues are increasing day by day, and its customer baseline and customer relationshipsare very strong, which is proved are we consider the last few years when multinational failed to attract Unilever towards themselves.The company has succeeded in maintaining such a positive image, which indicates that the company has truly succeeded in capturing the new markets,due to which its market share has been increasing. Unilever is known for its environmentally friendly products.................................

 

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