JSW Shoppe - Unique Distribution Model for Branded Steel Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Home >> Ivey Case Solutions >> JSW Shoppe – Unique Distribution Model for Branded Steel

Organised retailing steel was not a very popular concept among steel producers in India. There were very few initiatives taken by the Indian players, the most famous of which was the concept of JSW Shoppe promoted Jindal Steel Works (JSW). JSW, manufacturer of various grades of steel, sells its products through a network of dealers. However, management was about building a brand image for their products, increase its market penetration for its current market builders and manufacturers and to draw attention of end users, which in turn can lead to increased sales.

jsw shoppe case study solution

The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe - franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives.Set in 2010, a case study and discusses the transition from a transactional model of distribution relationships based on the distribution model of franchising. Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. The case demonstrates the importance of the role of Sales Manager and the problems and issues that arise in the distribution model has changed - both the dealers and the company's prospects. The main event includes presentation of the problems of franchising specialty product, the assessment of dealers using the balanced scorecard and prepare a training module for complex sales. "Hide
by V. Gopal Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: January 27, 2012. Prod. #: W11638-PDF-ENG