Apple Inc Case Study Analysis
VRIO Analysis:
The systematic approach of Apple based on the core competencies that it persists primarily includes heavy investment in R&Din terms of differentiating its products among those manufactured by its competitors.Considering the fact that the products of Apple are mainly designed with features that are simple and attractive through the use of advanced technological approaches. Apple is well aware of the changes in the industry dynamics through research on its customers' perception and needs,which allows Apple to determine the ways tomarket its product. Similarly, the HR management of Apple is considered to be innovative demonstrating creative ideas for product manufacturing. Similarly, organizational culture at Apple is primarily associated with the HR policy regarding the recruitmentof thebest employees from the market particularly for efficient maintenance and reinforcement of corporate culture. (Meyer, 2019)Furthermore, the other core competency that Apple represents is its loyal supplier network and potential financial growth among all the competitors despite being a premium marketing brand. The manufacturing process of Apple products can not be imitated as the suppliers are loyal and maintain a healthy and strong relationship with Apple Inc.
Design Thinking:
The solution-oriented method – Design thinking is known for solving the complex issues, and desirable alternative strategies for the clients. Considering the entrance of Apple, it significantly offered value proposition particularly computers for the individual user and advantages with less complex products and systems. The implementation of the design thinking process at Apple by Steve Jobs tends to be focused on the desires and needs of the customers rather than the business needs. In order to ensure the interest of customers in Apple products, the thinking process was mainly based on attention and empathy,particularly in detail. Concerns associated with detailing the design have resulted in the production of products i.e. simple and sophisticated.
For instance, the early version of Mac lacked the slot for diskette which was then added in the products produced by other firms. Similarly, the functions of the iPod were mainly based on music maneuvering gadgets. Furthermore, the wow factors in the products of Apple was primarily its simplicity which became one of the success factorsin grabbing the interest and make it appealing to customers.
Recommendation:
Considering the analysis of the organizational and industry dynamics, Apple Incorporation should adopt new ways in order to boost its sales through its innovations by focusing on the demands of the consumers. This is due to the reason thatit is considered important to grab the interest of the consumers through manufacturingthe products according totheir needs and demandswhich significantly maximize comforts in their lives. Besides this, it has been assumed that this will helps in maintenance and development trust-building strongrelationships with customers after manufacturing and offerings the new product in the industry.
Apple Incorporation needs to go with the intensive growth opportunities by following the development of new products with innovative growth strategies, such as: market penetration and market development which are considered to be the lower priorities in the smartphone technological enterprise. Market penetrationand market developmenttend to the two main intensive opportunities of growth demonstrating the ability to bring improvement the Apple resilience against its potential competitors in the market.Furthermore, Apple should continue investing in research and development and bring improvement in the organizational culture in order to improve the effectiveness of growth and stick to the ideologies of Steve Jobs.
Conclusion:
Apple is primarily known for its innovation, development of products and its execution.The management at Apple mainly believes in continuous investment in R&D, marketing and advertisement in order to take innovative technologies under consideration in terms of bringing improvement in sales.The premium pricing makes the Apple company rely ona high-quality product. Thus, through the analysis of Apple, it has been estimated that the organizationrepresents core competencies to operate and remain competitive in the market. But, the organization is recommended to make continuous investments in order to make innovative products with functions and features based on advanced technological use............................
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Assignment 1
Case –Operations Management
Econometric Proposal
Application of Knowledge and Critical Appraisal of Relational Practice
