Focuses on developing a promising idea into a viable product design, considering the needs of clients at the beginning of the design process. After Alaska fishing, Sandy dish engineer of computer peripherals, has a new idea for a drinking water filter equipment for use outdoors recreationalists. "Hide
by H. Kent Bowen, Thomas D. Everett Source: Harvard Business School 9 pages. Publication Date: November 1, 1994. Prod. #: 695026-PDF-ENG
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