TV Guide magazine is the largest in the United States, reaching a record of profitability. This case in detail the success of the economy TV Guide, studying its advertiser and reader relationship. Presents a detailed look at how big the magazine manages all aspects of its business in emerging competition. "Hide
by Jeffrey F. Rayport, Stephen M. Salzinger Source: Harvard Business School 29 pages. Publication Date: November 4, 1994. Prod. #: 395031-PDF-ENG
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