Voyager Inn International (Bethesda) is negotiating a master contract with TourAmerica, international tour operator for hotel rooms in 1995, the tourist season. Topics considered include the number of rooms during the peak, average, and off periods, rates, breakfast, price and value-added services. The hotel manager is evaluated based on several criteria, including adjusted daily rates, employment levels, as well as food and beverage profitability. To facilitate the trade-offs between the various criteria, the manager formulates utility scheme. This case is a role-playing game, and should be used in conjunction with "TourAmerica" (UV0679). Reporting forms for evaluating alternative contracts granted each case.
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by Dana Clyman Source: Darden School of Business 10 pages. Publication Date: November 11, 1994. Prod. #: UV0357-PDF-ENG
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