Blue Apron Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Blue Apron Case Study Analysis

Based on the analysis of the organization and its financial stability, in order to be the leading food retailer in the marketing competing against leading retail stores such as Amazon and Walmart, there is no doubt that the meal kit delivery organizations provide their customers with value propositions. But, the recommendations to CEO of Blue Apron in order to overcome the issue of customer retention, increase the revenue growth and expand services mainly includesocial media marketing, product diversification, direct contact with customers.

Increasing social media marketing due to increased use of social media platforms by all types of age groups i.e. 97 percent ofmarketers have represented the use of social media. It significantly allows each organization with assistance in growing the awareness regarding mission and products. Through the increased use of social media marketing, it significantly increases the web traffic and promotes the brand’s services to grab the interest of the market investors through generating conversation about the organization. It also provides assistance in the identification of the target audience and the change in trends with respect to the needs of customers. The provision of required data to improve the services and meet the demands of the customers is through efficient use of social media marketing.

Secondly, due to the existence of a diverse cultural population in the entire region of the United States of America, product diversification would significantly allow the organization to bring significant growth in sales. The product diversification based on different cultural values such as Indian food, Chinese, Italian and etc., is expected to grab the attention of young customers resulting in the expansion of the customer base. Due to the increased competition in the market, this would serve as the core competitive advantage for the organization raising the portability at an improved growth rate.

Lastly, considering the direct contact with customers will surely eliminate the role of middlemen serving as an intermediary in the organizational operation. This will bring a reduction in the operational cost which would result in the availability of affordable, high-quality and differentiated products through a network capable of reaching over 100 percent population of the United States. Therefore, all the three recommended solutions are of great importance with respect to the issues faced by the organization and for effective dealing of the scarcity of the organizational values and competitive advantage. This will significantly bring improvement in the Serviceable Obtainable Market and customer retention............................

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