MICROSOFT CANADA Case Study Help
Division’s Affordability for Investment:
This investment (1 million dollars on the making of a new website for the company) is not a big investment. Along with this 1 million dollar investment, the company’s total marketing expenditure budget isnot increasing from 10 percent of the company’s total sales, which is a reasonable percentage to invest in the company’s marketing expenditures for boosting the company’s overall sales, especially the sales of PC division.
Invest or Not:
The company must invest in the development of its website with the name of Microsoft Home Magazine, because it can providevariousbenefits to the company, such as: (ECOTONE: Digital Solution, 2019)
- Improvement of the advertisement effectiveness.
- Saving of additional expenses pertaining to the printing and distribution.
- Easy capture of the new customers, which ultimately increases the revenues as well as profits for the company.
- Easy to convey the message to its ultimate users.
- Easy to update the new information.
- Increases the company’s overall productivity, because it consumes less time.
- The establishment of the website helps to provide free advice to the customers regarding Microsoft’s product and services
- Helps to promote the sales of Microsoft’s hardware and software services
Also, the establishment of the website will provide two way communication of the company with their customers, which would help in getting the feedbacks easily.
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