Case: Sonnie’s Gourmet Sandwich Café Harvard Case Solution & Analysis

Case: Sonnie’s Gourmet Sandwich Café Case Study Analysis

Case Brief

Sonnie GourmetSandwich Cafébegan as a fast-casual restaurant company that has been engaged in producing and selling made-to-order and high-quality sandwiches. In order to maintain its high-quality standard, Sonnie Gourmet Sandwich Café focuses on the key menu groups: nine standard sandwiches such as roast beef, pastrami and rye, and a B.L.T. The company has established the superiorcustomer service and legacy of quality products, and those values still driving Sonnie Gourmet Sandwich Café today. The focus of the company on food with integrity has escorted in a new wave of the demand of customers for foods deemed fresher.

Problem Statement

Despite the popularity of the sandwiches among customers; the first issue that is being faced by the customersis the long waiting time, which demonstrates the inefficiency of the process. Additionally, the order preparation or order picking takes too long to complete. These issues cause potential & valuable customers of the company to walk away and look for other alternatives.

Line of Tasks

The line of tasks along with their required time,are as follows:

  • Placement of order, giving the top part of the order form to the customer & filling beverage order takes1 minute and 30 seconds.
  • Customer payment takes 90 seconds.
  • Assembling sandwiches & adding slice takes 115 seconds.
  • Adding toppings and sauces takes 55 seconds.

Checking the order for accuracy, moving the sandwich to the pick-up area, and calling the customer by name take 35 seconds...................

 

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