Avalon Information Services Inc. Harvard Case Solution & Analysis

Committee Privacy Services Overview Avalon Information must decide how to deal with the concerns expressed by its retail customers a supermarket on the private life of the consumer data collected at points of sale program Avalon collection. One customer has to accept the Avalon system requiring consumers affirmatively consent to participate in the program in place, "opt-out" of the system used to date. "Hide
by Lynn Sharp Paine, Wilda L. White Source: Harvard Business School 15 pages. Publication Date: January 10, 1995. Prod. #: 395036-PDF-ENG

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