MasterCard vice president of global advertising campaigns and other executives are assessing MasterCard worldwide sponsorship, MasterCard, the 1994 FIFA World Cup championship. They have to decide to commit to fund the 1998 championship will be held in France. "Hide
by John A. Quelch, Carin-Isabel Knoop Source: Harvard Business School 32 pages. Publication Date: February 24, 1995. Prod. #: 595040-PDF-ENG
