Provides an overview of the history of the company, the industry, the competitive position, strategy and organization. Analyzes the culture and morality of Apple. Written at a time when the company is facing a very credible threat to their business, and when the moral within the company is very low. The aim is to identify key organizational issues that companies must address. "Hide
by Michael Beer, Gregory C. Rogers Source: Harvard Business School 23 pages. Publication Date: March 15, 1995. Prod. #: 495044-PDF-ENG