In early 1994, Kimberly-Clark has agreed to manufacture private label training pants Wal-Mart under the "Atta-Boy!" and "Atta-Girl!" labels. To put this in perspective the decision, the case describes a battle with Procter & Gamble Kimberly-Clark for a market share in disposable diapers market. The case also describes the adoption of Procter & Gamble, value pricing, as well as the introduction of the Wal-Mart store premium brands. Students should use this information to answer three questions: (1) Procter & Gamble as a response to the introduction of Huggies Supreme with fasteners Velcro? (2) What should Procter & Gamble do with Luvs diapers that have been moved to private brands with a 16% price reduction May 1993? (3) How Procter & Gamble respond to solutions Wal-Mart to sell its own brand of diapers company Kimberly-Clark? "Hide
by Mark Parry, Yoshinobu Sato Source: Darden School of Business 21 pages. Publication Date: May 23, 1995. Prod. #: UV2850-PDF-ENG
Related Case Solutions & Analyses:
E+Co: Clean Energy Entrepreneurship
The Chinese Wireless Communications Industry in 2012 and Beyond: An Industry Note
Tokyo Jane
Theaster Gates: Artist as Catalyst for Community Development
P&G Japan: The SK-II Globalization Project
Intel: Exploring Market Opportunities in Water
Express Scripts: Promoting Prescription Drug Home Delivery (A)
Tesla Motors (in 2009) and the U.S. Auto Industry (Case A)
Economic Gains from Trade: Comparative Advantage
World Bank (A1): Rural Development (Revisited)
