Merchandising manager supermarket leads efforts to reorganize the process of purchase and delivery of products from producers to their warehouse for distribution to stores. The company is an early driving force in the implementation of an effective response to the consumer. "Hide
by James L. McKenney, William T. Schiano, Theodore H. Clark Source: Harvard Business School 13 pages. Publication Date: May 26, 1995. Prod. #: 195127-PDF-ENG
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