Illinois Superconductor Corporation launch technology, devised an innovative new superconducting filter for use in cellular base stations. It is necessary to assess the demand for its filters. The manager came up with a simple circuit based on the forecasting model that, while simple and intuitive, too simplistic. The company has also commissioned research firm for the development of model-based prediction. Based on the forecast model used diffusion modeling, analogies based on the prediction and joint analysis to make predictions, which included customer preferences, diffusion effects, and competitive dynamics. "Hide
Mohanbir by Sonia, Lisa Damkroger, Greg McGuirk, Julie Milbratz, John Rowntree Source: Kellogg School Management 32 pages. Publication Date: January 1, 1996. Prod. #: KEL096-PDF-ENG
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