City Year, a national, non-profit, youth service corps, has decided to diversify its funding base by seeking opportunities for "earned income." In 1995, an initiative called the "City Year enterprise," has launched its first project, in conjunction with Timberland Co. produces a line of clothing. The case provides a detailed description of the basic operations of the city year, its past development efforts and the process through which Timberland and City Year have their partnership. Based on his experience, the city year (and students) have to contend with how to manage continuing relationship with Timberland, evaluate other potential sources of earned income, and the structure of earnings initiative. "Hide
by J. Gregory Dees, Jaan Elias Source: Harvard Business School 26 pages. Publication Date: April 19, 1996. Prod. #: 396196-PDF-ENG
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