Bombardier, a Canadian manufacturer of passenger cars and a market leader in the U.S., faced with aggressive competition from new entrants, US-owned Morrison Knudsen, who came into the industry is closely linked to opportunities in engineering and transportation construction. Bombardier will need to decide how to respond to the loss of market share and the strategic threat posed by the new competitor. "Hide
by Stephen P. Bradley, Mahmoud Takia Source: Harvard Business School 20 pages. Publication Date: May 28, 1996. Prod. #: 796002-PDF-ENG
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