Television advertising and describes examples of comparable print ads, and then document the new measurement tools and results of key studies, addresses the audience consciousness. Also includes other related activities in support of the corporate identity Siemens USA. They include umbrella activities, such as the presence of the Atlanta Summer Olympics, joint sales activities, working with colleagues in Munich to support major projects in China, and the introduction of a Web page. "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 10 pages. Publication Date: June 24, 1996. Prod. #: 596106-PDF-ENG
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