Organizations evolve through periods of incremental or evolutionary change punctuated by discontinuous or revolutionary change. The managers is to adapt the culture and strategy of the organization of the current environment, but do it in such a way as not to undermine its ability to adapt to the radical changes in the environment. They must, in other words, to create a symmetrical organization -. Capable of simultaneously conducting and incremental and discontinuous innovation "Hide
by Michael L. Tushman, Charles A. O'Reilly Source: California Management Review 24 pages. Publication Date: July 1, 1996. Prod. #: CMR063-PDF-ENG