J Boats Inc. Harvard Case Solution & Analysis

During a 20-year evolution of the family, entrepreneurial companies sailboat, the two founders to use their design and marketing skills to build one of the most recognizable brands in the recreational boating. The founder believes that, continuity and the need to improve financial planning and control cash in on the value of the brand. "Hide

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by Robert L. Simons Source: Harvard Business School 18 pages. Publication Date: August 1, 1996. Prod. #: 197015-PDF-ENG

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