Quality as a strategic thinking and action relies, essentially, on the quality of strategic conversations in progress at all levels in the organization. The design of these discussions is the determining contribution to the strategy-making process. When these strategic discussions about the design of future operating successfully at both the local and organizational levels, they create a "meta-features" for solving strategies can work to further the proposed strategy and the recognition of opportunities for emerging strategy. "Hide
by Jeanne M. Liedtka, John W. Rosenblum Source: California Management Review 17 pages. Publication Date: 01 Oct 1996. Prod. #: CMR071-PDF-ENG