Containing excerpts from the best-selling book Jerry Kaplan, Startup: The Adventures of Silicon Valley, this business starts with an idea to develop a portable Kaplan, handle computer control. It follows, Kaplan, who will become CEO of GO, as he goes on the road to sell his idea to investors and customers. Closes as Kaplan prepares to pass his idea in the data - handling the administration of the state farm mutual life insurance. With the help of IBM and other established firms as competitors, Kaplan must plan his speech carefully.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Herminia Ibarra, Jennifer M. Suesse Source: Harvard Business School 9 pages. Publication Date: October 16, 1996. Prod. #: 497030-HCB-ENG
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