Diamond Walnut Producers is the largest walnut marketer in the world. As a manufacturer-owned cooperative, it is under pressure to work as effectively as independent handlers. Diamond assess its high-margin branded consumer business, which has experienced virtually no growth and low profitability, but rapidly growing industrial business to define its strategy for each of them. "Hide
by Ray A. Goldberg, Mollie H. Carter Source: Harvard Business School 23 pages. Publication Date: November 12, 1996. Prod. #: 597048-PDF-ENG
