In an effort to get rid of old oil platforms in the North Sea, Shell will stand by Greenpeace and other environmentalists. Protesters ground 12 people on the rig, and initiate media coverage of their "occupation." The case follows the events during the spring and summer of 1995, focusing on the UK and the continent. Students are faced with the need to recommend communication approaches and actions at different stages of development. "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 6 pages. Publication Date: December 20, 1996. Prod. #: 597013-PDF-ENG
Related Case Solutions & Analyses:
GM In China Protected
Kerr-Mcgree
Business Proposal
The Anticipatory Leader: How to See Sooner and Scan Wider
MentorMob and the Reinvention of Learning
Baxter’s Asia Pacific “Talent Edge” Initiative
CIBC Mellon: Managing a Cross-Border Joint Venture
Movie Rental Business: Blockbuster, Netflix, and Redbox
Union Carbide’s Bhopal Plant (A)
China and the WTO: Doing the Right Thing? (Abridged)
