This version has been reduced to focus on the issue of long-term management of the sales process and the long post-sales account relationships. The focus of the pharmaceutical industry in the United States, Europe and Japan remains. The broader issues of expansion in other industries and the development of new products were issued. "Hide
by John Deighton Source: Harvard Business School 15 pages. Publication Date: January 28, 1997. Prod. #: 597072-PDF-ENG
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