Martin Doyle, manager of the Canadian Malaysian joint venture for the production of custom decorative building products in Malaysia, to reconcile the seemingly irreconcilable positions of the two partners. The case illustrates how the business environment in emerging markets can be both attractive and challenging. Success in these enterprises is dependent on an accurate assessment of the relative position of partners, and the ability to take creative decisions. "Hide
by Jaideep Anand, C. Prescott Ensign, Ken McReynolds Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: February 24, 1997. Prod. # 97M001-PDF-ENG
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