Ramsey Walker, second year MBA student who must decide how to manage the family business, as absentee owner. After providing background information on the publishing industry, it requires the reader: 1) deciding the segmentation of the product, 2) prepare a plan for profit, 3) to calculate the effect of free cash flow, and 4) to identify the key performance indicators, accounting, and 5) evaluation of new systems management and implementation. "Hide
by Robert L. Simons, Ramsey Walker Source: Harvard Business School 12 pages. Publication Date: June 20, 1997. Prod. #: 197084-PDF-ENG
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