Discusses how Microsoft came to dominate the computer software industry by 1996. The dominance of Microsoft was not inevitable or guaranteed. Discuss the battle between Windows and IBM OS / 2 in the early 1990s, offering a glimpse into the personal battles between Bill Gates of Microsoft and IBM, James Cannavino. We also discuss the response to Microsoft, in 1995 and 1996, the threats and opportunities posed by the Internet. Provides a context for the discussion of Microsoft recognizes the strategic threats and opportunities, and to assess and respond effectively to their strategic options. "Hide
by Robert A. Burgelman Source: Stanford Graduate School of Business 13 pages. Publication Date: Aug 01, 1997. Prod. #: SM32-PDF-ENG
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