Disney (C): The Mouse in Times Square Harvard Case Solution & Analysis

Disney's first foray into the urban environment, is the restoration and development of the landmark New Amsterdam Theatre in Times Square in New York. Disney have to negotiate with the city, state and various non-profit organizations focused on the reconstruction of Times Square. "Hide
by Michael A. Wheeler, Georgia Levenson, Thomas D. Dretler Source: Harvard Business School 12 pages. Publication Date: October 14, 1997. Prod. #: 898020-PDF-ENG

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