MicroAge, Inc began as a storefront in Tempe, Arizona in 1976, sales of personal computers sets for lovers. During the first year of the founders Jeff McKeever and Alan Hald sold $ 1.5 million computer kits for less than $ 1000 each. Twenty years later, revenues exceeded $ 3.5 billion, while the business has evolved from a computer store for resellers wizard and complete product integrator of information technology. MicroAge constantly reinvented himself and his business with the entrepreneurial spirit of most companies its size can not enjoy. MicroAge is thriving on the theory that many of his fiercest competitors can also be its best customers. This case provides an excellent tool for helping students understand the opportunities and risks associated with e-commerce and the Internet. "Hide
by Lynda M. Applegate, Kirk Goldman Source: Harvard Business School 37 pages. Publication Date: November 19, 1997. Prod. #: 398068-PDF-ENG
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