Founders Cinemex, the largest capitalized company starts in Mexican history, discuss a number of issues relating to the activities of its new motion theater chain in Mexico. The first concerns whether certain areas should be left unsold to improve customer service. The second includes restrictions on advertising will be shown at each presentation. Among other possible investments in expanded ticketing services and entertainment. "Hide
by James L. Heskett Source: Harvard Business School 29 pages. Publication Date: November 24, 1997. Prod. #: 898108-PDF-ENG
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