Citibank was the first U.S. bank to establish operations in China, when it opened a branch in Shanghai in 1902. Since the early 1940s until 1984, Citibank was not in China, but in 1984 it will gradually recover active presence. In 1997, Citibank was at a crossroads. He had to decide how best to take part in the rapid growth of Chinese economy and the huge influx of foreign direct investment. Citibank had many competitive advantages on the basis of which he has created a unique strategy that excludes joint ventures. In 1997, a wide range of potential new services included credit cards, RMB (Chinese currency) banking, and various paid services. State regulation is still severely limited types of loans by foreign banks could do, but it is expected that these rules may soon be liberalized. As Citibank, NA in China better position itself for the future? "Hide
by David W. Conklin, Larry Lee, Adrienne I. Young Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: December 22, 1997. Prod. #: 97G016-PDF-ENG
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