How to determine the size of the "window of opportunity?" How can you determine how much risk is acceptable? New Brown stain removal is almost ready to be approved for production and is scheduled to run, but the toothpaste still eats tiny gears in the toothbrush head. Given the upcoming launch a formidable competitor in Europe, Brown wants to enter the market as soon as possible so that, in his opinion, otherwise a superior product. If Braun begin as planned, knowing that it will fix the transmission problem in the near future, or Braun to postpone the launch until the problem is resolved by 100%? Certain members of management, trusting Brown engineers tend to the former, given the apparently small window of opportunity, while Ms. Valiaho, project manager, the last to speak. At the crossroads technology, design and marketing, students are faced with the problem of struggle with how to make this decision. They are also encouraged to think about how the product strategy, either directly or indirectly, influence management decisions. "Hide
by Karen J. Freeze Source : Design Management Institute 11 pages. Publication Date: January 1, 1998. Prod. #: DMI007-PDF-ENG
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