TSAT A / S is a small, global satellite manufacturer, based in Oslo, Norway. The company is a niche player specializing in VSAT (Very Small Aperture Terminal) satellite networks mainly for SCADA (Supervisory Control and Data Acquisition) applications. The case is written from the point of view of the marketing manager of Southern Europe and Latin America. The company seeks to expand in Latin America - the second fastest growing market in the world for VSAT applications. Marketing manager has identified three possible ways by which to do so, and must decide which option is better. This case is useful for the implementation of satellite communication technology to discuss and select the channel and distribution of technology products. As such, it is best for the students and alumni of data or telecommunications, and marketing strategy. "Hide
by parents Michael, Mike Wade Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: May 22, 1998. Prod. #: 98E013-PDF-ENG
Related Case Solutions & Analyses:
FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong
Guru.com
PacificLink iMedia: Designing an Internet Business
Pacific Grove Spice Company
DESIGNS BY KATE THE POWER OF DIRECT SALES
FAMILY MART- CONVENIENCE STORE
Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher
Best Buy in Crisis
Paydiant
Nanosolar, Inc.
