The task of the student is to develop a comprehensive strategy for Briggs & Stratton, which faces stiff competition and margin pressures. One of the key components of the strategy will consider the appropriateness of the economic value added (EVA) as a new measure of performance for management. The case is designed to serve as an introduction to how to calculate and use EVA. He emphasizes the importance of evaluating the effectiveness of a large part of the strategic plan. Education information is available only for registered teachers, as well as two video supplement to enhance student achievement. "Hide
by Kenneth Eades, Martson Gould, Jennifer Hill Source: Darden School of Business 17 pages. Publication Date: June 1, 1998. Prod. #: UV2440-PDF-ENG
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