United Airlines aims to hire former welfare recipients to meet their need for entry-level workers, and in the process developed an effective mentoring program, which has the potential for the entire United others. General Director Gerald Greenwald drive internal change for people with children culture and external changes in society. Part of the HBS Social Enterprise Video Series on business leadership in the social sector (BLSS). Established in connection with the 1998 BLSS national leadership forum, focus on a new business model involved in the social sector, viewing social needs, opportunities for development and testing of innovations. Videos provide a springboard for discussion and identify different groups of business / community-based projects in three interrelated areas that contribute to the city's economic prosperity: public education, welfare to work, and urban investment. Viewers will receive practical information about applying the best lessons from these models, whether it's business leaders think about the role of their companies or community leaders considering partnerships with business. "Hide
by Rosabeth Moss Kanter Source: Video Supplement Publication Date: July 1, 1998. Prod. #: 399504-VIN-ENG
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