From a strategic point of view, the Bank of Montreal, the major Canadian banks, to log in "virtual banks" market in Canada. There is also the potential to launch later in the United States and Mexico. They plan to do this in a proactive fashion to take advantage of the first move. This does not mean an extensive pilot for a short time to get started. Decision-makers charged with developing overall strategy launch. They have two years of preliminary ideas for work, but also a number of important decisions on the product line, pricing, communication, Salesforce, etc. still need to be made. To date, this event has been successfully used to provide a basis for management courses in marketing and marketing management modules will begin in executive development programs. "Hide
by Donald Barclay Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: September 2, 1998. Prod. #: 98A025-PDF-ENG
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