SADAFCO has long enjoyed a dominant position in the markets for milk and ice cream in Saudi Arabia. In the mid-1990s, this domination was threatened, as Nestle, Unilever, Mars and all took to the ice cream market. The case describes the Saudi Arabian war ice cream. "Hide
by David J. Arnold Source: Harvard Business School 25 pages. Publication Date: September 10, 1998. Prod. #: 599021-PDF-ENG
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