Reviews recent trends and the development of new industry portal, highlighting the competitive position of the major industry players. Business model Excite, Inc and its main competitors are. In addition, the case looks at new entrants to the portal market, such as online service providers, and large media companies, and discusses how these players can affect the original players of the portal. Purpose of study: Written to demonstrate how one of the leading search engines, Excite, a transition to the portal market. Meant to be taught as part of the course, which includes a module on how the Internet, leading to the creation of new industries. "Hide
by Stephen P. Bradley, Kelly Porter Source: Harvard Business School 21 pages. Publication Date: October 19, 1998. Prod. #: 799044-PDF-ENG
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