Danny Wegman, president of Wegmans Food Markets, is trying to decide how to measure the success of nutrition counseling program for patients with diabetes, and whether and how to extend the program for two stores currently involved. Wegmans, with 57 stores and $ 2.3 billion in revenues, the program is implemented in conjunction with a local hospital and disease management company. Originally intended to stop the erosion of the pharmacy field by the managed care plan, the program is filled with genuine social need - diabetes can be inexpensively controlled with diet, if caught early. In addition to a discussion of how the program has been installed, the case of the reporting on the industry and competitors supermarket Wegmans. The new role of supermarkets in addressing disease, health, and preventive health-care needs are also presented. "Hide
by Ray A. Goldberg, David E. Bell, Ann Leamon Source: Harvard Business School 15 pages. Publication Date: November 6, 1998. Prod. #: 599057-PDF-ENG
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