Trilogy is a fast-growing company, which takes a very unusual approach to gain market enterprise software (a "sell-chain"), which is also the target of much larger competitors. The case offers students the opportunity to evaluate the methods of which the company deems it necessary to meet the very ambitious goal, but some may consider the chaotic and irrational. "Hide
by Robert D. Austin Source: Harvard Business School 15 pages. Publication Date: December 1, 1998. Prod. #: 699034-PDF-ENG
