Describes the organization of post-merger integration, cultural issues, and attempts to reconcile the combined company after the mission / vision. Explains the complexity of the merger, highlighting issues of implementation (for example, corporate governance, the separation of the brand, etc.). "Hide
by Ulrich Steger, George Radler Source: IMD 14 pages. Publication Date: January 1, 1999. Prod. #: IMD131-PDF-ENG
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