INTRODUCTION

In the mid-19th century, the technological industrygrew rapidlyin the U.S market. In 2006, Thomas boyatt, the founder of the Geosystems Technological Group (Geo-Tech) started to develop and sell a geographic information system (GIS). Geographic information system is a system that is designed to store, capture, manipulate and analyze the geographical data of the present market.

A geographical information system aims to promote development of the harvesting activities through the use of that technology. Timberland owners wanted to monitor the harvesting activities through the utilization of this technology under the sales contract. GIS is a vast system to provide the amount of information regarding the interactive user-queries (users-searchers), edit data in maps, to store and analyze the three-dimensional information about the agricultural land. This system also facilitates the users to present the results of all their operations. GIS is a new technology in the market that attract the users to use that system for information to their operation to check the high feasibility of their harvesting activities. GIS system allows the users to digitalize the data creation of their operation and there is no need of hard copy map and survey plan, this technology modernized the market into visualized digital data and market participants are more and influencing this technology into monitoring their operations.

Geo-Tech Harvard Case Solution & Analysis

GIS uses location which is the key of their technological system for all the operations. GIS data incorporates existent entity (such as roads, building, dams and many more other things). Thomas was entirely focusing on the raising of natural resources, and the sustainability of the technology had significantly expanded that technology in the future prospect.So in the scenario, thecompany need to more emphasize to developing the portfolio of products that access to enable the company and explore datarelated to the harvesting activities, and optimize development to persistently maximize the long-term value.

In the U.S economy, the technological company was growing very rapidly as compared to the other industries in the U.S market. So in that case, Geo Tech was growingvery quickly in the early stages of the company.The company founder was very satisfied with the way the company functionedinoffering the product/service which wasthe need of the market. In order to maintain the positive reputation of the organization, they need to make or develop such kind of system so the customer experience something new and eventually they will sell their product and customer experience good to the product that they served.

In Geo-Tech Company, the owner (Thomas) need to establish a strong foundation of the knowledge of the Canadian market. In order tocompetewithother companiesin the same industry, Geo-Tech needsto closely monitor the competitor. As the Geo-Tech was a U.S based company, they knew about the dynamics of the U.S market as compared to the Canadian market. So that is very important for Geo-Tech to stronglyacquire knowledge of the Canadian markets, on the basis of this they can easily compete with their competitors and gain the market share in the Canadian market..............

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