Problem Statement

Dr. Connors is the proprietor & the sole owner of the Clinic, namely ClearEyes Cataract, who had a confusion regarding her clinic that should she go for an expansion in her business and if yes, then how to expand? In this regard, she took suggestions from one of her trustworthy and finest employees,& Morales reply is that she should not expand her business because excessive hours of time could possiblyaffect the things they have done till yet. Furthermore, there was no vibrantinformation regarding how the patients and attendants knew about it and additionally, there is no plan presented about the conversion of patients that are impending into actual patients. There was no availability of the numbers to estimate the yield of personalized calls and visits.

IMPACT OF CLEAREYES CLINIC (FINACIAL AND SURGICAL PROCESSES)

Procedures of Cataract Surgery

Cataract

It’s anadvancedworsening & the deterioration in the eye’s part, namely corneal lens, whichcreatesa cloudy impact in the normally transparent lens. It can possiblymake a way towardsdifficulty in vision and then, ultimately blindness.Elderly individuals are more susceptible to this diseasewhich means cataract is more likely caused by aging, the other risk aspects may include exposure to UV rays, diabetes, obesity, and smoking sometimes.

ClearEyes Cataract Clinic Harvard Case Solution & Analysis

Surgical Protocol

• Phacoemulsification is the best& the very common technique for Cataract removal.
• Firstly, in the eye, the cloudy lens should be broken down, then vacuumed out via anotch or incision.
• After this, thefresh lens is inserted which takes few minutes, maximum 10-15 min.
• This is the most straight forward, convenient and clear, satisfactorytechnique, both for the patientsand the surgeons as well, because of the low failure rate and less medical complications like post-surgical pains and itching.

Cataract Surgery Market

3mn cataract surgeries in US every year.

New equipment and techniques are constantly being developed with considerable competition and attractive characteristics to the provider organizations:

1. Recognized as a “medical necessity” - therefore, reimbursed by medical insurance companies.
2. Diagnosis is quick and easy.
3. Surgery could be done on outpatient basis - extensive patient care before or after the procedure were not needed.
4. Inexpensive equipment.
5. Relatively simple operations to maintain.
6. Malpractice insurance was relatively low because there were rarely complications or failures.

Prices ranged from $1,500 to $3,500 - Average price was about $2,188.1.

Reasons for growth:

1. Baby boomers – born between 1946 & 1964 were becoming senior citizens - Age.
2. Immigration to US bringing millions of people to American healthcare system – people who have worked in extremely bright sunlight – exposure to UV rays
3. Inexpensive surgery - people could pay for it out of their pockets even if they were uninsured.
4. Obamacare (2010) - passage of the Patient Protection and an Act of Affordable Care extendedadmittance to health coverage& insurance for lots of formerly uninsured Americans.
5. Increase in obesity anddiabetes.
6. Smoking, another factor that led to the formation of cataracts, was decreasing but remained high among some population segments...............

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